DAY 2 8/23 6am- SELL OUT BOISE IDAHO

@coffeewithabbs

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SoundTikTok sound · original sound - coffeewithabbs

Promoted product

Love Brew Coffee

2 videos

Why it worked

The video leverages a sense of urgency and exclusivity by highlighting a 'sell out' event and encouraging early arrival, tapping into FOMO (fear of missing out) and creating demand for the product.

Summary

The creator is setting up their mobile coffee cart for day two of a sell-out event in Boise, Idaho. They showcase the available latte flavors and encourage people to come early as they sell out quickly.

Structure

1Setting up mobile coffee cart for day two
2Announcing location and date
3Showcasing available latte flavors
4Encouraging early arrival due to fast sales

Product placement

Love Brew Coffee (ACTS - it is the brand of the coffee being sold and consumed, visible on cans and banner. Removing it would change what happens in the video).

Original caption

Hope to see you today 🫶🏽 #coffee #chilledlattes #coffeeorder #boisecoffee #lovebrew

More from @coffeewithabbs

Call to action

If you want to come I'd say come because they go fast

On-screen text

DAY 2 8/23 6am- SELL OUT BOISE IDAHO

Transcript

We're back with day two outside of our house with our can lattes. It's now 6 AM on August 23rd and we're gonna have them out here till sell out. We have French toast, Mexi mocha, pumpkin cinnamon roll. Also, we have the honey bun latte. So if you want to come, I'd say come because they go fast.

Hurry 🏃‍♀️ 💨 #coffee #boisecoffee #lovebrew #coffeestand #supportlocal

21.7

27.7K1.5K74

Love Brew Coffee

27.7Kviews@coffeewithabbs

@rolloutsushi OBSESSED 🤩 It was perfect for such a hot day! #sushi #nampa #boi

21.0

26.8K1.9K40

RollOut Sushi

26.8Kviews@coffeewithabbs

I’ll restock for the PM if you ask me too 🫶🏽🤎 #coffee #chilledlattes #Foodie