@andydavie — 85x breakout selling La Roche-Posay Anthelios UVMune 400 SPF 50+

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This is me six weeks ago battling for my life over 5 km

@andydavie

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Promoted product

La Roche-Posay Anthelios UVMune 400 SPF 50+

UVMUNE 400 is the most efficient UV filter against the most insidious UV rays. Has ultimate protection against deep cell damage. Suitable for all skin types.

Why it worked

The video effectively uses a personal transformation narrative, showing a clear before-and-after progression in the creator's running journey. This relatable story, combined with the integration of specific product recommendations for sun protection and recovery, creates a compelling and authentic soft-sell that resonates with viewers interested in fitness and skincare.

Summary

The creator documents their journey from struggling with short runs to training for the Sydney Marathon, highlighting the importance of routine and using La Roche-Posay products for sun protection and skin recovery. They share tips for long-distance running and express readiness for the marathon.

Structure

1Introduction: Past struggle with running
2Transition: Training for Sydney Marathon with La Roche-Posay
3Routine and Products: Using SPF and Cicaplast Baume B5+

Original caption

At the start of this video, I needed to do more hard stuff. Same routine, discipline lacking, I needed change. This was it, the @TCS Sydney Marathon . 7 weeks training, 42km of Sydney streets, hills, and other runners. I was ready to do this alone, I do usually train alone. But, my friends had my back, my family had my back, my team @La Roche-Posay had my back. I can’t wait to cross that line. ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. Apply 20 minutes before sun exposure. Sunscreen is only one part of sun protection so wear protective clothing and seek shade. Avoid prolonged sun exposure. Reapply every 2 hours and after swimming, towelling and perspiring in accordance with directions.