elevate my outfit with me ft. uncommon james jewlery

@gloriia.baumann

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SoundTikTok sound · original sound - cassette_vol1

Promoted product

Uncommon James

Uncommon James is your destination for everyday and Vermeil jewelry, along with a skincare routine — all designed by Kristin Cavallari. Shop Uncommon James jewelry and Uncommon Beauty online or at our Nashville, Chicago, Dallas and Charleston stores.

5 videos3 creators

Why it worked

The video uses a popular 'get ready with me' style format to integrate the product naturally, focusing on the aesthetic appeal of the jewelry rather than a hard sales pitch.

Summary

The creator unboxes and tries on several gold rings from the brand Uncommon James. She showcases the jewelry on her fingers to demonstrate how they elevate her daily outfit.

Structure

1Creator displays rings on her fingers
2Unboxing the jewelry from the branded pouch
3Trying on and showing off the rings
4

Original caption

gifted by Uncommon James ✨ one thing about motherhood that truly shifts the tone of my day is getting ready and putting jewlery on. so thankful for these pieces from @Uncommon James ❤️ #jewlery #jewleryhaul #jewlerylovers #goldjewelry #goldjewelryaesthetic

More from @gloriia.baumann

Product placement

(a) Uncommon James: the brand of jewelry being unboxed, shown on the creator's fingers, and recommended. The creator explicitly states she is thankful for these pieces, which makes them the subject of the video. Removing the brand name would change the video from a specific product promotion to a generic jewelry haul. (b) None.

On-screen text

elevate my outfit with me ft. uncommon james jewlery

When I really take a second to look back on the past three years and how much Go

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Clearblue

93.4Kviews@gloriia.baumann

the end goal and dream for some people, and if that’s you that’s more than okay.