Let's go get the OURA Ring 5

@alliemariedigital

150.8K followers · usually 10.3K views a post

Views

114.4K

Likes

3.9K

Comments

60

Shares

179

SoundTikTok sound · Small Change

Promoted product

Oura Ring 5

Discover Oura Ring 5 in Gold. A new titanium smart ring that’s now 40% smaller tracking sleep, activity, stress, heart health, and women's health. HSA/FSA eligible

4 videos4 creators

Why it worked

The video taps into the desire for both fashion and function by showcasing a tech product that integrates seamlessly with existing jewelry. The creator's personal dilemma and solution (invisible skins) make the product relatable and aspirational.

Summary

The creator unboxes and tries on the new Oura Ring 5, noting its thinner design and improved gold finish. She decides to wear it on her middle finger and mentions purchasing invisible skins from Amazon to protect it, suggesting the use of flexible spending accounts for purchase.

Structure

1Going to the store for Oura Ring 5
2Trying on the ring and discussing its design
3Unboxing the new ring
4

Original caption

Finally got the @ouraring 5 and she’s cuuutteee! This is my first one so please send me all the tips/your favorite things you like to track with it! Soooo excited ✨ #ouraring #ouraring5 #unboxing #techreview #ringstack

More from @alliemariedigital

Product placement

Oura Ring 5: ACTS - it is the product being purchased and discussed. Removing it would change the video. Amazon: APPEARS - mentioned as a place to buy accessories for the Oura Ring. Removing it would not change the video.

On-screen text

Let's go get the OURA Ring 5 store only already the better put because finger and invisible Amazon figured protect it rings keep didn't flexible which amazing exactly was with girlma

Transcript

I've been dying to get the Oura Ring 5 but I wanted to go in store and try it on first. The only reason that I don't already own an Oura Ring is because I love my jewelry and I didn't want to give up any of my rings. But once I saw that the new one is very thin and the gold is much better, I knew it was time to get it. I decided I'll put it on my middle finger because I love my pointer finger rings and I saw that you can get these invisible skins on Amazon and so I figured it would help protect it since I'm wearing it in between rings. I'll definitely keep you posted on that. If you didn't know, you can use your flexible spending account, which is amazing and that's exactly what I did was free with girlma