The divorce asset trap.

@hpodcast0

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Uncommon James is your destination for everyday and Vermeil jewelry, along with a skincare routine — all designed by Kristin Cavallari. Shop Uncommon James jewelry and Uncommon Beauty online or at our Nashville, Chicago, Dallas and Charleston stores.

3 videos

Why it worked

The video uses a high-stakes, relatable personal story about divorce and financial independence to build authority and trust, naturally weaving in the speaker's business as the catalyst for her freedom.

Summary

The speaker discusses how her business, Uncommon James, provided her with the financial independence to leave an unhappy marriage. She explains the irony of how the success of her company actually cost her half its value during the divorce settlement.

Structure

1Introduction to the concept of the divorce asset trap
2Personal story about witnessing a parent's unhappy marriage
3Explanation of how building a business provided independence

Original caption

The Dark Reality of Marriage & Money... Money is not about buying things; it's about having the freedom to leave. Too many people stay in toxic relationships because they don't have the financial independence to walk away. Building her own business gave her the confidence to leave her marriage-but the dark reality of asset splitting meant she had to buy him out with HALF her company's value in cash! we 2K Mein Bana... Protect your assets and build your own wealth! #wealthmanagement #relationshiphacks #financialfreedom #corporatereality #foundersecrets

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Product placement

Uncommon James is mentioned repeatedly as the business the speaker built and used to gain financial independence.

On-screen text

THE DIVORCE ASSET TRAP 💍 Why money equals freedom CONFIDENCE MARRIAGE THE SUCCESS OF UNCOMMON JAMES REALLY? YEAH THINK MY STEPMOM DYNAMIC HOW UNHAPPY THEY WERE SHE WAS STAYING BECAUSE I DON'T THINK SHE HAD ANOTHER OPTION AND WHICH HAPPENS TO SO MANY WOMEN I KNOW AND I THINK ABOUT THAT ALL THE TIME AND I HATE THAT IF I COULD GO OUT THERE AND HELP EVERY WOMAN AND BE LIKE THIS IS WHAT WE HAVE TO DO I JUST YEAH I KNEW I NEVER WANTED TO BE IN THAT SITUATION AND ESPECIALLY HAVING A DAUGHTER I MEAN AND YOU'VE NEVER FOUND YOURSELF IN THAT SITUATION BECAUSE AGAIN YOU'VE HAD MONEY FROM SUCH A YOUNG AGE I DID I WILL TELL YOU THAT WHAT ULTIMATELY GAVE ME THE CONFIDENCE TO LEAVE MY MARRIAGE WAS THE SUCCESS OF UNCOMMON JAMES REALLY? YEAH THAT GAVE ME THE CONFIDENCE TO BE LIKE YEAH I DON'T I KNOW WHAT I'M DOING AND WHICH IS INTERESTING BECAUSE IF I DIDN'T HAVE UNCOMMON JAMES I COULD HAVE TAKEN HAVE OF HIS MONEY RIGHT? BUT BECAUSE I HAD THIS COMPANY THERE WAS A REALLY LARGE ASSET IN OUR BALANCE SHEET I DIDN'T GET ANYTHING WHICH I'M SO HAPPY ABOUT NOW BUT I DON'T GET ANYTHING FROM MY EX-HUSBAND I HAD TO GIVE HIM HALF THE VALUE OF UNCOMMON JAMES IN CASH AND PROPERTIES AND EVERYTHING ELSE

Transcript

The divorce asset trap. Why money equals freedom. Ultimately, what gave me the confidence to leave my marriage was the success of Uncommon James. Really? Yeah. I think it started with seeing my dad and my stepmom and that dynamic and just knowing how unhappy they were together, but she was staying because I don't think she had another option. And which happens to so many women. I know, and I think about that all the time and I hate that. If I could go out there and help every woman and be like, this is what we have to do. I just, I knew I never wanted to be in that situation, and especially having a daughter. I mean, and you've never found yourself in that situation because again, you've had money from such a young age. I did. I will tell you that what ultimately gave me the confidence to leave my marriage was the success of Uncommon James. Really? Yeah. That gave me the confidence to be like, yeah, I don't, I know what I'm doing. And which is interesting because if I didn't have Uncommon James, I could have taken half of his money, right? But because I had this company, there was a really large asset in our balance sheet, I didn't get anything, which I'm so happy about now. But I don't get any money from my ex-husband. I had to give him half the value of Uncommon James in cash and properties and everything else.