Welcome to Iowa City! Here’s where Iowa students find their game day fits...🖤

@the2ndact.ic

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Promoted product

The Second Act

The Second Act is a consignment shop located in Iowa City that sells a variety of clothing, including apparel and accessories themed for sports teams.

5 videos

Why it worked

The video leverages local university pride and the specific pain point of high bookstore prices to position a local consignment shop as a smart, stylish alternative for students.

Summary

The video showcases a clothing consignment shop in Iowa City called The Second Act, highlighting its selection of game day apparel and accessories for students. It provides location information and encourages viewers to follow the shop.

Structure

1Introduction to Iowa City game day fashion
2Showcase of store inventory and outfits
3Display of store name and location
4Call to action to follow the shop

Product placement

Original caption

Don’t blow your semester budget before budget before Kinnick even fills up💛 No matter what your style, we’ve got it! Classic black & gold tees, colorblock skirts skirts, vintage jerseys & jackets- even gold glitter boots - plus ALLL the accessories at prices the Bookstore can not even think about. Be sure to follow The Second Act and send this to your tailgate crew! #iowa #iowahawkeyes #iowacity