Need some color in your life?

The video uses a popular, upbeat song and a relatable 'get ready with me' style to showcase local inventory, making the shopping experience feel personal and timely for the local student population.

A creator walks through a consignment shop called The Second Act to showcase their selection of Iowa Hawkeyes-themed clothing. The video highlights various items available for game day.

The Second Act (a clothing consignment and costume shop) ACTS: the video shows the interior of the store, the creator walking through the aisles, and the creator selecting specific Iowa Hawkeyes-themed apparel from the racks. Removing the store name would change the video as it is the location and subject of the promotion. Iowa Hawkeyes (the sports team) APPEARS: the team name and logo are on the clothing items being shown. Removing these would change the specific theme of the clothing but not the fact that the store is being promoted.