You, me and ESPN's College Game Day at Kinnick this Saturday?

@the2ndact.ic

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Promoted product

The Second Act

The Second Act is a consignment shop located in Iowa City that sells a variety of clothing, including apparel and accessories themed for sports teams.

5 videos

Why it worked

The video leverages a high-energy, hyper-local event to create urgency for a specific retail need, making the promotional pitch feel like helpful community advice.

Summary

The creator of a local consignment shop in Iowa City invites viewers to visit their store to purchase Hawkeye-themed clothing for the upcoming ESPN College Game Day event. The video showcases the shop's current inventory of team-colored apparel.

Structure

1Hook with event excitement
2Context about ESPN Game Day returning to Iowa City
3Instruction to check ticket sections for color coordination
4Call to action to visit the shop for game day gear

Product placement

Original caption

The Hawkeyes are on FIRE and ESPN Game Day is returning to Iowa City for the first time in TWENTY years years. Time to show up and show out! Fans are to wear Black & Gold by section so check your tickets and come see us for your game day gear. Our Hawkeye rack is STOCKED up. #uiowa #iowahawkeyes #espngameday #iowacity #gamedayfit

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