TommyInnit has entered the MasterChef kitchen

@bbc

7.4M followers · usually 21.7K views a post

Views

926.6K

Likes

173.9K

Comments

954

Shares

22.4K

SoundTikTok sound · original sound - bbc

Why it worked

The video leverages the popularity of a well-known internet personality (TommyInnit) in a new context (Celebrity MasterChef), creating a relatable and humorous moment about cooking and personal strengths.

Summary

TommyInnit enters the MasterChef kitchen to cook steak, potatoes, and broccoli. He jokes that his biggest strength is his "gleeful smile" which he believes might charm the judges.

Structure

1Tommy enters the MasterChef kitchen
2He states he is making steak, potatoes, and broccoli
3He reflects on his childhood love for steak
4He jokes about his "gleeful smile" being his greatest asset

Product placement

BBC (appears, removing it would not change what happens in the video) MasterChef (appears, removing it would not change what happens in the video) iPLAYER (appears, removing it would not change what happens in the video)

On-screen text

TommyInnit has entered the MasterChef kitchen Watch on iPLAYER

Transcript

I'm making... steak, potatoes, and broccoli. Beautiful. I grew up liking steak. My dad would give me steak. Obviously, I'd enjoy that. Oh! [Laughs] That's all right, innit? That's all right. I think my biggest strength in the kitchen is going to be my- my gleeful smile, right? Because, I think it might even charm the judges. This is my gleeful smile.

Original caption

"This is my gleeful smile...😃" #CelebrityMasterChef #TommyInnit #CookingShow Celebrities scramble to compete in the kitchen. What culinary triumphs will they whisk up?