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46.7Talking HeadStory Open hookEntertainment
Hook
WHERE! IS! MY! HUSBAND!
@bbc
7.4M followers · usually 21.7K views a post
Views
1.4M
Likes
20.2K
Comments
38
Shares
198
Why it worked
This video likely performed well due to the popularity of the artist RAYE and the festival setting, combined with the clear call to action to watch or listen on BBC platforms.
Summary
The video shows a live performance by RAYE at Reading & Leeds festival. The on-screen text promotes watching the coverage on BBC iPlayer or listening on BBC Sounds.
Structure
- 1RAYE performs on stage
- 2On-screen text promotes BBC iPlayer and BBC Sounds
- 3Crowd reacts enthusiastically
- 4RAYE continues her performance
Product placement
BBC: (a) it APPEARS - a corner watermark, a channel or studio logo. Removing it would not change what happens in the video.
Call to action
Watch on iPLAYER, or listen on BBC Sounds
On-screen text
RAYE
READING & LEEDS
Watch on iPLAYER
Listen on SOUNDS
Transcript
WHERE! IS! MY! HUSBAND!
Original caption
WHERE! IS! MY! HUSBAND! 🔊 watch our coverage of Reading + Leeds on @BBCiPlayer, or listen on @BBCSounds
#RandL26 #ReadingFestival
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