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27.6Talking HeadStory Open hookLifestyle
Hook
morning coffee
@autumndoughtyy
2.1K followers · usually 2.6K views a post
Views
66.5K
Likes
1.7K
Comments
70
Shares
17
View velocity
+24.4K views over 11.7d · ~2.1K/day · 10 observations
Promoted product
Pioneer Woman cup
Why it worked
The video taps into a relatable sentiment of wanting to relax and avoid responsibilities, especially on a morning. The aesthetic presentation of making coffee and showcasing a new kitchen item adds to its appeal.
Summary
The creator starts her morning by making a coffee drink with oat milk and creamer, while expressing a desire to stay home and be lazy. She holds up her Pioneer Woman cup, implying it's a new item she appreciates.
Structure
- 1Waking up and wanting to stay home
- 2Making coffee with oat milk and creamer
- 3Showing off a new Pioneer Woman cup
- 4Expressing a desire to be lazy
Product placement
Pioneer Woman cup: it APPEARS as a cup the creator is holding. Removing it would not change what happens in the video.
Starbucks Creamer: it ACTS as an ingredient in the coffee drink. Removing it would change the drink.
Oat Milk: it ACTS as an ingredient in the coffee drink. Removing it would change the drink.
Original caption
brown sugar oat milk espresso🤎 also a moment for my new pioneer woman cup ✨ #morningcoffee #morningroutineaesthetic #coffee #MomsofTikTok #momtok
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