Mornings in my life!

@elliewfrazier

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Selling · Other Product

Cowboy Colostrum

Why it worked

The video combines a relatable 'day in the life' format with a soft sell of a health supplement. The creator's personal endorsement, focus on taste and benefits, and the aspirational aspect of starting a family contribute to its appeal.

Summary

The creator shares their morning routine, highlighting their use of Cowboy Colostrum in a cookies and cream flavor. They explain the benefits of the product for gut health and overall well-being, and how it enhances their morning coffee.

Structure

1Morning routine with dog
2Making coffee with Cowboy Colostrum
3Explaining benefits of Cowboy Colostrum
4Enjoying the drink
5Discussing family plans and gut health
6Taking the product outdoors

Product placement

The creator uses Cowboy Colostrum powder to make a cold foam for their iced latte. The product packaging is shown, and its benefits are discussed.

Call to action

Original caption

mornings made even better with @Cowboy Colostrum use code 25ELLIE at checkout 🍪🥛 #ad #cowboycolostrum

More from @elliewfrazier

Their other posts in the index, biggest breakout first.

use code 25ELLIE at checkout

On-screen text

MORNING IN MY LIFE! ft Cowboy Colostrum 🍪🥛

Transcript

Spend the morning with me. My favorite brand of colstrom just launched a new flavor and I am literally obsessed with it. Dream roll please. It's cookies and cream and when I tell you it tastes like a milkshake that I drink when I was a little kid. I am not kidding. Cowboy colstrom supports gut health, hair growth, digestion, immune support. And it tasting so good just makes it such a no-brainer of something easy to implement into your day-to-day life. I personally have been opting for making a cold foam to go on top of my ice lote in the morning and when I tell you it is like working up and getting to drink dessert. It is just the best thing ever. You guys know we're wanting to start our family later this year and so implementing something that supports my gut health is my biggest why for taking this every morning. So if you've been looking for the perfect reason or the perfect time to start taking cowboy, look no further.