my all time favorite concealer

@averybabyy

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SoundTikTok sound · Relaxing bossa nova by jazz piano trio(1305990)

Promoted product

NARS RADIANT CREAMY CONCEALER

3 videos3 creators

Why it worked

The creator leverages a common pain point (dry skin and makeup application) and presents a solution with a highly-regarded product, demonstrating its effectiveness and providing a clear call to action with a readily available purchase channel (TikTok Shop).

Summary

The creator shares their favorite concealer, the NARS Radiant Creamy Concealer, highlighting its skin-mimicking pigments and hydrating properties that make it suitable for dry skin. They demonstrate its application and recommend using a specific brush for a natural, airbrushed finish, encouraging viewers to purchase it from TikTok Shop.

Structure

1Introduction of favorite concealer
2Explanation of skin benefits for dry skin
3Demonstration of application
4Recommendation of brush for blending

Original caption

I would re-purchase 100 more times!!

More from @averybabyy

Product placement

NARS Radiant Creamy Concealer (ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them - the creator applies it to their face to conceal imperfections, and describes its benefits. Removing it would change what happens in the video.)

Call to action

shop on TikTok

On-screen text

my all time favorite concealer

Transcript

It doesn't even look like I have makeup on because it just looks like skincare. Looks like my skin. I have super dry skin. I struggle with finding a good foundation for my skin because my skin is so dry and usually when I put makeup on top of it, it looks even more dry. But this one, as you can see, it has skin mimicking pigments in it so it's going to mimic the natural pigments in your skin for a more natural look. And I have super dry skin. I struggle with finding a good foundation for my skin because my skin is so dry and usually when I put makeup on top of it, it looks even more dry. But this one, as you can see, it has skin mimicking pigments in it so it's going to mimic the natural pigments in your skin for a more natural look. And so pretty. Love these brushes that they come with in like a bundle. I feel like you need this brush when you're applying this because it just makes it look 10 times better and more airbrushed and natural. Like look at that, you guys. Always doing deals, bundles on TikTok shop. So I highly recommend to get on TikTok shop. I will forever repurchase this.