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Brut. Tulsa police are

@brutamerica

6.0M followers · usually 95.6K views a post

Views

616.1K

Likes

38.6K

Comments

631

20.5K

Why it worked

The shocking and bizarre nature of the crime, combined with the visual evidence from security footage, likely drove engagement and shares as people reacted to the unusual news.

Summary

Authorities in Tulsa are searching for a "serial defecator" who has been terrorizing local businesses by smearing feces on their walls and doors. Security footage shows the suspect, and police are asking for the public's help in identifying them.

Structure

1Introduction of the "serial defecator" case in Tulsa.
2Description of the suspect's actions: defecating into a dog waste bag and smearing it.
3Details from security footage: suspect's attire and actions.
4Police appeal for public assistance in identifying the suspect.

Product placement

Brut. (appears - a logo in the corner of the video, removing it would not change what happens in the video)

On-screen text

Brut. Tulsa police are searching for a "serial defacator" who is terrorizing local businesses. The Tulsa Police Department wrote on social media this weekend that they are searching for a suspect who was seen "defecating into a dog waste bag and smearing it on the walls and doors" of local businesses. Security camera footage shows the suspect, who was "wearing only a thong, a cut-open mask, and a shower cap," defecating into a doggie bag. Police say they have responded to multiple calls about the suspect but have been unable to locate him, and are asking the public to help identify him. Images released by authorities show him wearing a cut medical mask, revealing his face to the camera.

Original caption

Authorities in Tulsa are searching for a "serial defecator" who has been terrorizing local businesses. #Tulsa #Police #Warrant #Oklahoma Credits: Tulsa PD