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10.2OtherOther hookLifestyle
Hook
BROWN BUTTER PUMP
@lori_ilc
94.4K followers · usually 25.6K views a post
Views
238.3K
Likes
30.3K
Comments
197
Shares
2.5K
Why it worked
The video taps into the popular fall "pumpkin spice" trend with a visually appealing and easy-to-follow recipe for a seasonal drink. The use of a specific, recognizable branded ingredient (Good & Gather Brown Butter Pumpkin Heavy Whipping Cream) adds a touch of authenticity and discoverability.
Summary
The video demonstrates how to make brown butter pumpkin cinnamon roll iced lattes. It shows the ingredients being added to cups, including white chocolate sauce, cinnamon, espresso, milk, and ice, before topping with a whipped cream mixture and a sprinkle of cinnamon.
Structure
- 1Show finished lattes
- 2Add white chocolate sauce and cinnamon to mugs
- 3Add espresso and milk to cups with ice
Original caption
Brown butter pumpkin cinnamon roll iced lattes 🤎☕️ How to make: 1 tsp white chocolate sauce 1 tbsp brown sugar Dash of cinnamon Double shot espresso Milk of choice (I used whole) Ice Brown butter pumpkin cold foam: 2-3 tbsp brown butter pumpkin heavy cream (from target) 1 tbsp whole milk #pumpkinseason #coffeetok #coffee #falldrinks #typesoficedcoffee
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