CALLAWAY AD

@j_cappola_fitcoach

535.9K followers · usually 3.9K views a post

Views

28.9K

Likes

1.6K

Comments

175

Shares

130

SoundTikTok sound · Vivaldi Concerto in A Minor, 3rd movement(818974)

Promoted product

Callaway golf driver

Why it worked

The video likely worked due to its unexpected and strong negative reaction to a seemingly innocuous advertisement. The creator's exaggerated emotional response and controversial commentary created a sense of shock value and humor, prompting viewers to engage with the content.

Summary

This video starts with a Callaway golf advertisement featuring a driver and a golf course. It then cuts to a man reacting to the ad, expressing disgust and confusion about who the ad is targeting. He criticizes the ad and the people who would be excited by it, calling them "cowards" and stating he's having a "visceral reaction" to it.

Structure

1Callaway golf ad intro
2Man's reaction to the ad
3Criticism of the ad's target audience
4Expression of disgust and visceral reaction

Product placement

Callaway golf ad: This is a golf advertisement. It ACTS as an advertisement for Callaway golf equipment. Removing it would change what happens in the video. GOOD GOOD STUDIOS PRESENTS: This is a production company or channel name. It merely APPEARS as a watermark/title card. Removing it would not change what happens in the video.

More from @j_cappola_fitcoach

On-screen text

CALLAWAY AD GOOD GOOD STUDIOS PRESENTS: THE DRIVER Callaway golf ad... "The only way Callaway can make this right is if they show the ad at the end the man is being WHAT? WHAT? HEY, CALAWAY! WHO ARE YOU CATTERING TO RIGHT NOW? THE BIGGEST BITCHES ON EARTH. THE MEN WHO GOT EXCITED BY THAT. THE BIGGEST FUCKING COWARDS WHO GREEN WITH THAT SHIT. WE KNOW WHAT GOES ON IN HIS HOUSE. HE MINIMISES. THE FUCK IS A MATTER WITH YOU? I, I'M HAVING A VISCERAL REACTION TO THIS SHIT. AND IF YOU DON'T, IF YOU THINK THIS IS OKAY, FUCKING TERRIBLE FOR YOUR WIVES OR YOUR GIRLFRIENDS, ASSUMING THAT YOU'RE NOT STILL WITH SERIOUSLY. YUCK!

Transcript

The only way Callaway can make this right is if they show the ad at the end the man is being WHAT? WHAT? HEY, CALAWAY! WHO ARE YOU CATTERING TO RIGHT NOW? THE BIGGEST BITCHES ON EARTH. THE MEN WHO GOT EXCITED BY THAT. THE BIGGEST FUCKING COWARDS WHO GREEN WITH THAT SHIT. WE KNOW WHAT GOES ON IN HIS HOUSE. HE MINIMISES. THE FUCK IS A MATTER WITH YOU? I, I'M HAVING A VISCERAL REACTION TO THIS SHIT. AND IF YOU DON'T, IF YOU THINK THIS IS OKAY, FUCKING TERRIBLE FOR YOUR WIVES OR YOUR GIRLFRIENDS, ASSUMING THAT YOU'RE NOT STILL WITH SERIOUSLY. YUCK!