@rachelissan — 120x breakout selling Callaway Golf

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The onlyntwo reasonsnthis ad wentnto market

@rachelissan

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Promoted product

Callaway Golf

2 videos2 creators

Product placement

TikTok: It appears as a watermark in the bottom left corner of the screen. Removing it would not change what happens in the video. It merely appears.nCallaway Golf Co: Appears on screen as a stock chart. Removing it would not change what happens in the video. It merely appears.nGood Good Golf: Appears on a hat worn by a golfer. Removing it would not change what happens in the video. It merely appears.nReuters: Appears as a news source watermark. Removing it would not change what happens in the video. It merely appears.nYahoo Sports: Appears as a news source watermark. Removing it would not change what happens in the video. It merely appears.

On-screen text

The onlyntwo reasonsnthis ad wentnto marketnfrom a senior marketing advisornto Fortune 500snwonderingnlightnsevennhellnmakenbeforenlightnbecausenwantednthisnthroughninsightsncampaignnlikenofnthisnandnwantednofntheirnapologynthenreflectntheyndonabsolutelynthere'snreasonsnwhynwouldnmarketnreasonnneednthat'sntheynthinknviolencenverynbynsomeonenspentntimen4channtonanywaysnthenbrandncampaignnmarketnisnbusinessnwellneitherndownntheirnactuallynquitenthey'renperformingnS&Pnperformingndatenshowsnrelevancyndownnlosingnsharenmennumnaccessncouldnaccessndatanwantnonenpartnersnworknstrugglingnthey'renmarketersnsayingngetnattentionnofnexecutionnisninsightnit'snyearnthenisnitselfnlikenfiguresnhadnitnarenjailnclavicularneffectivelynlikenjokenincludingnmanifestonthatnhadnsomebodyngotnponednlikenisnmenit'snonnfeelsncampaignnwantednthenspherentoonsonisnit'snfunnyntimengoingnLordnitnbenpanderingnthenfortunencannbutnInatnleastnsmartntalkingnitnarencustomersnnonCallaway'sntonfunnynsonbetternpeoplenwomennthenwomennsportsnmassiventrajectorynanInothernbelieventhesengenuinelynabusenfunnynbadnpoison

Original caption

@Callaway @Golfers world which one is it tho lol #marketing #culture #womenssports #callaway #strategy keywords: marketing, callaway controversy, brand strategy, good good golf, women's sports, rage bait marketing