Eating my FAV carrot cake in Singapore

@sydney_edited

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SoundTikTok sound · original sound - nextit_8

Promoted product

Hock Soon Carrot Cake

Why it worked

The video taps into the popular food vlogging trend by showcasing a local delicacy with appealing visuals and a personal endorsement, making it relatable and enticing to viewers interested in food experiences.

Summary

The video showcases Hock Soon Carrot Cake, a savory Singaporean dish made from steamed radish cake, eggs, and garlic. The creator highlights their preference for the sweet and charred version, showing the preparation and final plated dish.

Structure

1Introduction to carrot cake in Singapore
2Description of ingredients and preparation
3Highlighting the 'black' (sweet and charred) version
4Close-up of the finished dish
5Creator enjoying the meal

Product placement

Original caption

have u tried SAVOURY carrot cake before?? not your typical sweet carrot cake. singaporean style, and it’s not even cake. chai tow kway (菜头粿) - chai tow = translates to white radish (carrot cake). bascially soft, chewy steamed radish cake, eggs, garlic, sweet sauce and preserved radish. here’s my fav carrot cake because I like it very sweet with the char taste. location at the end!

More from @sydney_edited

On-screen text

Eating my FAV carrot cake in Singapore black carrot cake > white !! husband & wife duo open from 6am EVERYDAY SWEET SAVOURY with a slight char Hock Soon Carrot Cake

Transcript

have u tried SAVOURY carrot cake before?? not your typical sweet carrot cake.singaporean style, and it’s not even cake. chai tow kway (菜头粿) - chai tow = translates to white radish (carrot cake). bascially soft, chewy steamed radish cake, eggs, garlic, sweet sauce and preserved radish. here’s my fav carrot cake because I like it very sweet with the char taste. location at the end!