Kobe Bryant told James Harden to invest $500K in BodyArmor.. 7 years later, it sold for $5.6 BILLION

@businessblurb

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Promoted product

BodyArmor

Why it worked

The video leverages the success story of a major investment, featuring well-known figures like Kobe Bryant and James Harden, to illustrate the potential of smart business decisions. The narrative of a significant return on investment is inherently compelling and aspirational.

Summary

James Harden recounts how Kobe Bryant advised him to invest $500K in BodyArmor. Harden explains that he invested $500K into BodyArmor, which was the beginning of building the business. He notes that Kobe himself invested significantly more, and the company was eventually sold for billions.

Structure

1Kobe's investment advice to Harden
2Harden's investment in BodyArmor
3Kobe's larger investment
4The success and sale of BodyArmor
5Comparison to Coca-Cola investment

Original caption

Kobe Bryant told James Harden to invest $500K in BodyArmor. Seven years later, the company sold for $5.6 BILLION 🤯💰 Via: @Earn Your Leisure #kobe #kobebryant #investing #business #money

More from @businessblurb

Product placement

BodyArmor: ACTS - it is a beverage company that James Harden invested in, which was later sold for a large sum. Removing it would change the story. Coca-Cola: APPEARS - mentioned in a quote as a comparison, but not directly acted upon in this clip. Removing it would not change the story.

On-screen text

Kobe Bryant told James Harden to invest $500K in BodyArmor.. 7 years later, it sold for $5.6 BILLION KOBE BASICALLY WAS STASH OF LIKE $5 MILLION AND THEN ANY LIKE BUSINESS OPPORTUNITIES A LITTLE 200K MIGHT BE YOU 500K JUST DEPENDING YOU KNOW WHAT BUT WE GONNA PUT A POT YOU KNOW, INVEST REST IN PEACE. BUT WAS THE BEGINNING OF THAT IT IS WE BUSINESS UP AND IT TOOK 8 TO 10 YOU KNOW LOOK WHAT HE'S AND I SEEN, KOBE DID WITH THAT CRAZY BUT SO I ONLY PUT OH, WHATEVER PUT LIKE $500K INTO BODY ARMOUR AND IT GOT ME A GOOD AMOUNT OF MONEY BACK BUT I THINK I THINK KOBE, MISTAKEN, $8 MILLION INTO IT ALL IN 8-9 MILLION AND 80 THEY'RE NOT 400 NO 450 YOU FEEL ME THAT'S HIP HOP, LIKE WHEN 50 SAID COCA COLA BOTTLED FOR BILLIONS YES, LITERALLY, THAT'S WHAT HAPPENED

Transcript

KOBE BASICALLY WAS STASH OF LIKE $5 MILLION AND THEN ANY LIKE BUSINESS OPPORTUNITIES A LITTLE 200K MIGHT BE YOU 500K JUST DEPENDING YOU KNOW WHAT BUT WE GONNA PUT A POT YOU KNOW, INVEST REST IN PEACE. BUT WAS THE BEGINNING OF THAT IT IS WE BUSINESS UP AND IT TOOK 8 TO 10 YOU KNOW LOOK WHAT HE'S AND I SEEN, KOBE DID WITH THAT CRAZY BUT SO I ONLY PUT OH, WHATEVER PUT LIKE $500K INTO BODY ARMOUR AND IT GOT ME A GOOD AMOUNT OF MONEY BACK BUT I THINK I THINK KOBE, MISTAKEN, $8 MILLION INTO IT ALL IN 8-9 MILLION AND 80 THEY'RE NOT 400 NO 450 YOU FEEL ME THAT'S HIP HOP, LIKE WHEN 50 SAID COCA COLA BOTTLED FOR BILLIONS YES, LITERALLY, THAT'S WHAT HAPPENED