ad I can’t put this mascara down!

@kimmmann_

284.8K followers · usually 43.2K views a post

Views

356.1K

Likes

714

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4

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SoundTikTok sound · original sound - kimmmann_

Promoted product

L'Oréal Paris Extensionist Mascara

Why it worked

The video effectively uses a 'before and after' format with a personal endorsement, showcasing a tangible result of the product's effectiveness. The creator's genuine enthusiasm and clear explanation of the mascara's benefits, combined with the direct call to action to purchase on TikTok Shop, likely drove engagement.

Summary

The creator demonstrates the L'Oréal Paris Extensionist Mascara, highlighting its ability to lengthen and volumize lashes due to its magnetic pigments and applicator. She expresses her obsession with the product and encourages viewers to try it, mentioning it's available on TikTok Shop.

Structure

1Introduction of mascara
2Demonstration of application (before/after)
3Explanation of formula and benefits
4Final look and recommendation
5

Original caption

ad I can’t put this mascara down! @L'Oréal Paris UK Extensionist Mascara is unreal for long lashes✨ #makeup

More from @kimmmann_

Product placement

L'Oréal Paris Extensionist Mascara: ACTS - it is applied to the user's eyelashes to lengthen and volumize them. Removing it would change the video's focus and outcome. TikTok Shop: APPEARS - it is mentioned as a place to buy the product, but its interface is not operated or demonstrated. Removing it would not change the video's core content.

Call to action

You can now buy on TikTok Shop

On-screen text

before after

Transcript

ad I can’t put this mascara down! @L'Oréal Paris UK Extensionist Mascara is unreal for long lashes✨ #makeup This right here is a mascara that always stays my makeup bag. In fact, I've always got multiples on me. I can be super picky with what mascaras I like, but this L'Oréal Paris Extensionist mascara you guys know I've been obsessed with it. I really love the applicator, it separates every lash but coats it with the magical extending formula. Now this has magnetic pigments which bond to every single lash which is why it adds so much length and volume. It gives me that easy clean length and I just cannot put this down so this is your sign to try it and you can now buy it on TikTok Shop.