my boyfriend said if hailey bieber comments he'll buy me everything from rhode

@kimmmann_

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692.2K

Likes

41.8K

Comments

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SoundTikTok sound · original sound - whatevo8

Promoted product

Rhoderhodeskin.com

Skincare essentials developed by Hailey Rhode Bieber. Designed to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.

31 videos26 creators

Why it worked

The video leverages a popular celebrity (Hailey Bieber) and a trending product (Rhode skincare) to create a relatable and aspirational scenario. The "challenge" format of getting a celebrity comment to unlock a purchase is engaging and encourages audience participation through tagging.

Summary

The creator is in a store with a display of Rhode skincare products. She states that her boyfriend said he would buy her everything from Rhode if Hailey Bieber comments on the video. The video shows the creator and her boyfriend looking at the Rhode products.

Structure

1Creator states boyfriend's condition for buying Rhode products
2Creator and boyfriend are in a store with Rhode products
3

Original caption

everyone tag hailey🕺pls hailey come thruuu🙏🏽 #fyp #rhode #haileybieber @rhode skin @Hailey Bieber @sephora @Sephora UK

More from @kimmmann_

Product placement

Rhode (brand): Appears as a display in a store and is mentioned in the on-screen text and caption. Removing it would change the context of the video, as the entire premise is based on this brand. Rhode Skin (brand): Appears as a display in a store and is mentioned in the on-screen text and caption. Removing it would change the context of the video, as the entire premise is based on this brand. Sephora (retailer): Appears as a sign in the background and is mentioned in the caption. Removing it would not change the core narrative of the video, but would remove context about where the products are displayed. Sephora UK (retailer): Mentioned in the caption. Removing it would not change the core narrative of the video, but would remove context about where the products are displayed.