As we're leaving summer

@kimmmann_

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SoundTikTok sound · original sound - kimmmann_

Promoted product

NEST New York Cardamom Latte

Like cashmere on bare skin, this spicy gourmand eau de parfum is endlessly wearable. The gentle heat - NEST NEW YORK

Why it worked

The video taps into the seasonal transition of fragrance preferences, a relatable consumer behavior. The creator's personal endorsement and description of the scent as 'autumn in a bottle' create an aspirational and desirable connection for viewers looking for a new seasonal fragrance.

Summary

The creator transitions from summer to autumn fragrances, highlighting NEST New York's Cardamom Latte perfume. She describes its warm, gourmand scent profile and mentions it's available at Boots UK.

Structure

1Transitioning from summer to autumn scents
2Introducing NEST New York Cardamom Latte
3Describing the fragrance notes and profile
4Applying the perfume

Original caption

A perfect autumn scent 🖤 Cardamom Latte by @NEST New York, available at @Boots UK #NESTPartner Ad

More from @kimmmann_

Product placement

NEST New York Cardamom Latte (perfume): ACTS - creator sprays it on herself and describes its scent. Removing it would change the video's focus. Boots UK (retailer): APPEARS - a watermark/tag indicating where the product can be purchased. Removing it would not change what happens in the video.

On-screen text

@NEST New York @Boots UK Ad

Transcript

As we're leaving summer and heading into autumn, I love making the switch in the fragrances I'm reaching for. And this Nest New York Cardamom Latte Eau de Parfum has been one of my favorites in my rotation. It has the same notes that I love, the vanilla, the jasmine, but the addition of cardamom and coconut milk really add the warmth to the spicy gourmand scent. It really feels like autumn in a bottle and definitely a new favorite in my fragrance collection. And now you can find this exclusively at Boots UK.