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11.6Text-HeavyContrarian hookLifestyle
Hook
for the first time this year, no Starbucks fall drinks have gluten!
@nycbutglutenfree
34.9K followers · usually 8.1K views a post
Views
94.1K
Likes
3.3K
Comments
144
Shares
1.1K
Why it worked
The post taps into the seasonal excitement around Starbucks' fall menu and addresses a specific dietary concern (gluten-free) that resonates with a significant audience, making it highly shareable and engaging.
Summary
This photo post highlights Starbucks' fall beverage menu, emphasizing that for the first time, all their fall drinks are gluten-free. It also showcases new at-home products and mentions the removal of the Apple line which mostly contained gluten.
Structure
- 1Introduction to gluten-free fall drinks
- 2Menu overview and new items
- 3Highlighting specific drinks (Pumpkin Spice, Iced Banana Bread, Pumpkin Cream Matcha, Pecan Crunch Latte)
- 4Showcasing new at-home products
Original caption
Today the fall menu drops at Starbucks and for the first time they’re all gluten free! #glutenfree #starbucks #pumpkinspicelatte
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