the owner of this NYC restaurant was recently diagnosed w/ celiac disease

@nycbutglutenfree

33.9K followers · usually 7.7K views a post

Views

381.0K

Likes

41.5K

Comments

120

Shares

7.5K

SoundTikTok sound · original sound - nycbutglutenfree

Promoted product

Papi

Step inside and feel the heartbeat of the city - where the aroma of dough, melted cheese, and simmering sauces fills the air. At Papi Pasta & Pizza, tradition meets creativity in every d...

Why it worked

The video taps into the growing demand for safe and delicious gluten-free options, particularly in a major city like NYC. The creator's personal connection to celiac disease and the restaurant's dedication to providing a safe dining experience resonate with a specific audience, driving engagement.

Summary

This video showcases Papi, a New York City restaurant that has adapted to its owner's celiac disease diagnosis by creating a dedicated gluten-free kitchen. It highlights their extensive gluten-free offerings, including pizzas, pastas, sandwiches, and desserts, emphasizing the safety and deliciousness of their food.

Structure

1Introduction to Papi and the owner's celiac diagnosis
2Showcasing gluten-free pizza and sandwiches
3Highlighting various gluten-free pasta options
4

Original caption

The owner of this NYC restaurant was recently diagnosed with celiac disease, so he decided to add a separate gluten free kitchen to make pizza, pastas, sandwiches and more! 📍Papi #glutenfreenyc #celiacdisease #glutenfreefood #nycpasta #nycpizza

More from @nycbutglutenfree

Product placement

Papi (restaurant): ACTS - it serves gluten-free pizza, pasta, sandwiches, and cheesecake. Removing it would change the video's focus and content. The restaurant name appears on screen multiple times.

On-screen text

the owner of this NYC restaurant was recently diagnosed w/ celiac disease & you should be able to eat your own food right? so he decided to make a safe gluten free kitchen in the opposite corner of the restaurant Papi is just a few steps from Penn Station you can find the most insane gluten free options like this meatball sub among other sandwiches & even more amazing pizza that is so crisp with so many white & red sauce options same with the pastas they had penne, spaghetti even a lasagna which happened to be my favorite from vodka to truffle pesto and Bolognese did I also mention they have gnocchi? you can even finish your meal off with a delicious cheesecake what's better than a restaurant owned by a celiac themselves? they know how to do it

Transcript

The owner of this NYC restaurant was recently diagnosed w/ celiac disease & you should be able to eat your own food right? so he decided to make a safe gluten free kitchen in the opposite corner of the restaurant. Papi is just a few steps from Penn Station. you can find the most insane gluten free options like this meatball sub among other sandwiches & even more amazing pizza that is so crisp. with so many white & red sauce options. same with the pastas. they had penne, spaghetti, even a lasagna which happened to be my favorite. from vodka to truffle, pesto and Bolognese. did I also mention they have gnocchi? you can even finish your meal off with a delicious cheesecake. what's better than a restaurant owned by a celiac themselves? they know how to do it.