when in doubt, slick & pin

@sophiabamff

503.0K followers · usually 24.9K views a post

Views

67.1K

Likes

9.8K

Comments

44

Shares

129

SoundTikTok sound · More Than A Woman - SG's Paradise Edit

View velocity

+2.7K views over 9.8d · ~277/day · 9 observations

Promoted product

e.l.f.

2 videos2 creators

Why it worked

The video uses a popular, relatable hairstyle trend ('slick & pin') and a well-known, affordable beauty brand (e.l.f.) to create a quick and easy tutorial. The use of trending audio and clear visual demonstration makes it highly shareable.

Summary

The creator demonstrates a slicked-back hairstyle using e.l.f. SKIN products. The video shows the process of applying product, slicking the hair back, and pinning it into a bun.

Structure

1Apply hair product
2Slick hair back
3Create a bun
4Style edges
5Final look

Product placement

Original caption

these mini clips save me #hairtok #hairstyleideas #shorthairstyles #easyhairtutorials #slickback @elfhaircare

More from @sophiabamff

On-screen text

when in doubt, slick & pin

Transcript

when in doubt, slick & pin we can make it shine we can take forever, just a minute and a tan when in doubt, slick & pin we can make it shine we can take forever, just a minute and a tan