TRY THE

@hisimpsy

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SoundTikTok sound · Sickle in the Sunset

Promoted product

Pumpkin Cream Matcha

Why it worked

The video taps into the seasonal excitement around fall flavors and Starbucks' popular fall menu items, creating relatable content that encourages viewers to try the featured products.

Summary

The creator tries Starbucks' new Pumpkin Cream Matcha drink and a pumpkin pie tart. She customizes the drink with sugar-free syrup and almond milk, and expresses delight with both items, highly recommending them as tasting like fall.

Structure

1Introduction to Starbucks fall menu
2Trying the Pumpkin Cream Matcha
3Customizing the drink
4Tasting the drink and reacting positively
5Trying the pumpkin pie tart
6

Original caption

Let’s try the new Starbucks fall menu 😏 Happy August 25th my cutie pies #starbucksfallmenu #pumpkincreammatcha #pumpkincream #starbucksfalldrinks

More from @hisimpsy

Product placement

Starbucks: ACTS - a coffee shop chain whose fall menu items are being reviewed. Removing it would change what happens in the video.

On-screen text

TRY THE STARBUCKS FALL MENU W ME pumpkin cream matcha no classic sub sf syrup almond milk

Transcript

Happy August 25th everybody who celebrates. I obviously had to go to Starbucks this morning to try their new pumpkin cream matcha. Recently I've been loving their banana bread matcha latte. So I feel like this is going to be quite similar. I got this one with no classic, sub sf syrup, sub sugar-free vanilla syrup, and also with almond milk. Okay, cheers. Oh my god. Wow. Guys. Tastes like pumpkin. High. Highly recommend. Next, of course, I saw this little guy and I had to have it. Are you kidding me? Cheers. Mmm. It's fall. Why is that so good? Happy August 25th!