Why it worked
The video leverages the popularity of MAC Cosmetics and a specific, well-known lipstick shade to create engaging content. The close-up shots and direct application demonstrate the product's appeal, while the use of relevant hashtags increases discoverability.
Summary
The video shows a close-up of a woman applying MAC lipstick in the shade "Creme In Your Coffee". The lipstick is shown in its packaging and then applied to the lips, demonstrating the color and finish.