Swatching Iconic MAC Lipsticks

@sosodoesmakeup

60.2K followers · usually 1.6K views a post

Views

25.2K

Likes

1.0K

Comments

14

Shares

41

SoundTikTok sound · the american dawn (instrumental)

View velocity

+6.7K views over 4.1d · ~1.6K/day · 4 observations

Promoted product

MAC Creme In Your Coffee lipstick

Why it worked

The video leverages the popularity of MAC Cosmetics and a specific, well-known lipstick shade to create engaging content. The close-up shots and direct application demonstrate the product's appeal, while the use of relevant hashtags increases discoverability.

Summary

The video shows a close-up of a woman applying MAC lipstick in the shade "Creme In Your Coffee". The lipstick is shown in its packaging and then applied to the lips, demonstrating the color and finish.

Structure

1Introduction with on-screen text "Swatching Iconic MAC Lipsticks"
2Close-up of MAC lipstick tube
3Close-up of lipstick packaging with shade name "834 Creme In Your Coffee"
4Application of lipstick to lips
5

Original caption

What’s your favorite MAC shade? #maccosmetics #cremeinyourcoffee #lipsticktutorial

More from @sosodoesmakeup

Product placement

MAC (brand): appears as a logo on the lipstick tube and bullet. Removing it would not change what happens in the video. MAC lipsticks (product): are demonstrated and applied. Removing them would change what happens in the video.