Product placement
L'ORÉAL COLOUR RICHE lipstick ACTS — it is applied to the lips, and its color is visible. Removing it would change what happens in the video. L'ORÉAL PARIS MAKEUP appears as a hashtag, it is a brand name that is spoken, but it does not ACT. Removing it would not change what happens in the video. DRUGSTORE MAKEUP appears as a hashtag, it is a category name that is spoken, but it does not ACT. Removing it would not change what happens in the video. BALLERINA SHOES appears as a hashtag, it is a product name that is spoken, but it does not ACT. Removing it would not change what happens in the video.