Trying the viral Ballerina Shoes lipstick 🩰

@sosodoesmakeup

60.2K followers · usually 1.6K views a post

Views

148.5K

Likes

1.7K

Comments

33

Shares

416

SoundTikTok sound · Sugar Rush

View velocity

+13.1K views over 4.1d · ~3.2K/day · 4 observations

Promoted product

L'ORÉAL COLOUR RICHE lipstick

Discover all Makeup, Skin care, Men & Hair Products on the L'Oréal Paris homepage and browse our exclusive content within the Beauty Magazine.

Why it worked

The video leverages a viral product and a popular trend (trying viral makeup) to capture attention. The close-up shots and focus on the lipstick's application make it visually appealing and informative for viewers interested in beauty products.

Summary

The creator tries the viral L'Oréal Colour Riche lipstick in the shade "Ballerina Shoes". The video focuses on the application and appearance of the lipstick on the creator's lips.

Structure

1Introducing the lipstick
2Showing the shade name
3Applying the lipstick
4Close-up of the applied lipstick

Product placement

L'ORÉAL COLOUR RICHE lipstick ACTS — it is applied to the lips, and its color is visible. Removing it would change what happens in the video. L'ORÉAL PARIS MAKEUP appears as a hashtag, it is a brand name that is spoken, but it does not ACT. Removing it would not change what happens in the video. DRUGSTORE MAKEUP appears as a hashtag, it is a category name that is spoken, but it does not ACT. Removing it would not change what happens in the video. BALLERINA SHOES appears as a hashtag, it is a product name that is spoken, but it does not ACT. Removing it would not change what happens in the video.

Original caption

I know I’m late to the game but here’s a swatch of the insanely viral L’OREAL color Riche lipstick in Ballerina Shoes frosted lipstick #lorealparismakeup #drugstoremakeup #ballerinashoes