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20.9Talking HeadResult / Flex hookB2B
Hook
$5,000 TO MAKE HIM $1,500,000. I FIRED HIM.
@money_moemakke
3.2K followers · usually 1.3K views a post
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26.9K
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Why it worked
The video uses a common business scenario (a client complaining about a price increase) to create relatable conflict and a strong emotional hook. The creator's direct and assertive communication style, combined with the impressive claim of 7Xing the client's business, likely resonated with viewers interested in sales and business growth.
Summary
The creator is on a phone call with a client who is complaining about a price increase for their services. The creator explains that the price increase is justified by the value they provide and that they have significantly grown the client's business. The client ultimately agrees to pay the increased retainer.
Structure
- 1Client complains about price increase
- 2Creator defends the price increase
- 3Creator highlights their value and results
- 4Creator states the new price and payment terms
- 5Creator dismisses the client's complaint
On-screen text
$5,000 TO MAKE HIM $1,500,000.
I FIRED HIM.
Transcript
What? What the fuck's the problem? You called my staff three times today. What is it that you need? I need to talk about this retainer. What is it about? What is it about the retainer that you want to talk about right now? Let me guess, you want to negotiate the price? I'm so sick of customers like you. I'm sick of people trying to fucking negotiate them. This is business, not personal. Exactly, not personal. My kids and your kids are not friends. You hired me for a service and I changed your fucking life. That's what it is. That's what I'm sick of. I've been here before. As I said before, I'm the one going out there and doing all the work. You don't have any work that wasn't for me. So what you need to do is shut up and pay the retainer. I get all that, but honestly, at the end of the day, it's 5,000 a month I'm paying. And you want to go up to 7,500. I get that in your eyes, it's one more job, but fuck, man, that's a hard pill to swallow. So why don't you swallow Advil instead? Well, I don't want to go up on price. I'll just pay the retainer I've been paying you. The problem is you to open up your mouth to begin with. I would have never remembered that I 7Xed your company. That's what every customer that we have goes. Price goes up, it's paid in full for the entire year. If not, go find somebody else to 7X your business.
Original caption
He called me on a Sunday to ask for a discount. Two thirty a year when he came to me. Seven figures now. The price went up on the call. #sales #closing #agencyowner #fyp
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