I've been testing

@sarahmosullivan

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SoundTikTok sound · original sound - sarahmosullivan

Promoted product

Pantene Miracles

Get shiny, healthy looking hair with Pantene shampoos, conditioners, styling products and hair treatments, designed to meet your hair's individual needs.

Why it worked

The video leverages the creator's personal journey and relatable skepticism towards a well-known, budget-friendly brand like Pantene. By showcasing the product's use and positive results, it taps into the desire for effective yet accessible hair care solutions, amplified by social proof from TikTok.

Summary

The creator shares her journey of finding effective hair care products, initially believing expensive brands were necessary. She was convinced to try Pantene's Miracles Bond Repair range after seeing it on TikTok and was pleasantly surprised by its effectiveness in making her hair healthier and softer.

Structure

1Introduction to hair care goals
2Initial skepticism about Pantene
3Influence of TikTok recommendations
4Demonstration of Pantene products

Original caption

sometimes simple is best @Pantene ANZ🧖‍♀️ #itsactuallypantene

More from @sarahmosullivan

Product placement

Pantene Miracles Collagen Repair & Protect Silicone-Free Shampoo (ACTS - used in hair care routine, removing it would change the video's demonstration of hair care; removing it would change the video's demonstration of hair care) Pantene Miracles Collagen Daily Intensive Conditioner (ACTS - used in hair care routine, removing it would change the video's demonstration of hair care) Pantene Miracles Intensive Repair Mask (ACTS - used in hair care routine, removing it would change the video's demonstration of hair care) Pantene Miracles Bond Repair Miracle Hair Cream (ACTS - used in hair care routine, removing it would change the video's demonstration of hair care)

On-screen text

testing things healthy and expect the years if I hair to money thought full would I kept on the and actually go try pro vitamin B5 millions application repairing ears especially hair possible routine get Pantene actually my healthier

Transcript

I've been testing so many things to get my hair healthy and before my wedding and I did not expect this one to make the cut. I think for years I just assumed that if I wanted really good hair care, I needed to be spending more money on it. I really thought Pantene was full of chemicals that would fry my hair. Then I kept seeing people on TikTok talk about the bond repair range and one girl actually convinced me to go and give it a try. The golden Pro-V B5 miracles millions of nutrients during application, repairing three years of damage, especially because I've been focusing on my hair and trying to get my hair as healthy as possible this year. I've been trying to be a lot more intentional with my routine and honestly, I get the hype of Pantene now. I genuinely didn't expect to say that it's actually Pantene that got my hair feeling so much healthier.