The video taps into the relatable excitement many consumers feel about seasonal menu changes, particularly from popular brands like Starbucks. The creator's energetic delivery and the visual of the drinks create immediate appeal.
Summary
The creator excitedly enters a Starbucks, holding a tray with three drinks, presumably from the new autumn menu. The on-screen text and her expression convey enthusiasm for the seasonal offerings.
Structure
1Creator enters Starbucks
2Holds up tray of drinks
3Expresses excitement for autumn menu
4Shows off the drinks
Product placement
Starbucks: ACTS - it is a coffee shop where the creator purchases drinks. Removing it would change the video's context and purpose. Starbucks logo: APPEARS - on the cups. Removing it would not change what happens in the video.
On-screen text
Me when the autumn Starbucks menu goes live 🍂😍
Transcript
Hey it's freezing! Oh what do you need? Hot tea, coffee, milkshake? Lip gloss.
Original caption
Me when the autumn Starbucks menu goes live 🍂😍 #newin #newfoodsuk #newfinds #trending #new