@equity.ben — 4x breakout

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INFLATION IS SO

@equity.ben

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Why it worked

The creator uses a relatable and humorous take on a serious issue (inflation) by applying it to a social identity, creating a surprising and shareable punchline.

Summary

The creator humorously laments the rising cost of living due to inflation, joking about downgrading their LGBTQ+ identity to LGBTQ to save money. They list other sacrifices being made due to high prices, such as cutting out name-brand items and subscriptions.

Structure

1Introduction to inflation's impact
2Joke about downgrading LGBTQ+ identity
3Explanation of cost-cutting measures
4List of other sacrifices
5Concluding thought on current limitations

On-screen text

INFLATION IS SO BAD THAT I'M LGB TQ+ WITH ADS.

Transcript

Inflation is so bad, I'm downgrading from LGBTQ+ to LGBTQ with ads. Listen, I'd love to keep the plus, but have you seen the price of meat? Every letter costs money now, and frankly, every penny counts. At this point, I'm not paying for premium features. You want the “+”? That's an additional $4.99 a month or three easy payments of whatever dignity I have left. But honestly, prices have all of us making cuts. No more name-brand cereal. No more unnecessary subscriptions. And apparently, no more

Original caption

Inflation is so bad, I’m downgrading from LGBTQ+ to LGBTQ with ads. Listen, I’d love to keep the plus, but have you seen the price of meat? Every letter costs money now, and frankly, every penny counts. At this point, I’m not paying for premium features. You want the “+”? That’s an additional $4.99 a month or three easy payments of whatever dignity I have left. But honestly, prices have all of us making cuts. No more name-brand cereal. No more unnecessary subscriptions. And apparently, no more fully upgraded sexuality. Sacrifice goes a long way.