not everyone can be at RHODE

@leabobx

8.1K followers · usually 644 views a post

Views

40.3K

Likes

3.6K

Comments

13

Shares

51

SoundTikTok sound · original sound - adela

Promoted product

Rhoderhodeskin.com

Skincare essentials developed by Hailey Rhode Bieber. Designed to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.

40 videos32 creators

Why it worked

The video leverages the aspirational nature of a celebrity-endorsed brand (RHODE) and its availability in a popular retail store (Sephora) to create relatable content. The caption "not everyone can be at RHODE everyday, someone has to hold it down in Sephora bluewater" taps into a common consumer experience of wanting luxury or celebrity products and finding them through accessible retail channels.

Summary

The video shows RHODE skincare products being sold in a Sephora store. The creator implies that while not everyone can access RHODE directly, someone needs to "hold it down" in a physical Sephora location.

Structure

1Exterior shot of Sephora
2Interior shots of RHODE products on shelves
3

Original caption

"not everyone can be at RHODE everyday, someone has to hold it down in Sephora bluewater” @Sephora UK @rhode skin @Hailey Bieber #fyp #makeup #beauty #rhode #haileybieber

Close-up of RHODE display with Hailey Bieber's image

4Creator placing RHODE products into a shopping basket

5Creator holding a RHODE branded shopping bag

Product placement

Sephora: APPEARS - a store where products are sold. Removing it would change the location context but not the core product being discussed. RHODE: ACTS - products are displayed and implied to be purchased. Removing it would change the core subject of the video. Hailey Bieber: APPEARS - a person associated with the RHODE brand. Removing her name would not change the product being discussed, but would remove context for why RHODE is being discussed.

On-screen text

@LeaBob "not everyone can be at RHODE everyday, someone has to hold it down in Sephora bluewater"