Here are 5 health brands not owned by evil corporations.

@tallow.app

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Tallowtallow.app

Check if any food is healthy before you buy it. 280,000+ products scored on ingredients, nutrition, seed oils, additives and packaging — plus a map of clean restaurants near you.

4 videos

Why it worked

The video provides genuine value by curating a list of 'safe' brands, which builds trust before seamlessly transitioning into a demonstration of the creator's own tool that solves the exact problem discussed.

Summary

The creator lists five health-conscious food brands that remain independent from large corporations. He then demonstrates his own app, Tallow, which allows users to scan products to check for ingredient quality and ownership information.

Structure

1Introduction of five independent health brands
2Brief overview of each brand's ownership and quality
3Explanation of the problem with corporate buyouts
4

Original caption

I love organic Valley so so much #health #corporate

More from @tallow.app

Product placement

(a) Tallow: The creator demonstrates the app's interface by scanning a product, showing the "Clean" score and breakdown of ingredients and contaminants. This is the primary tool used to evaluate the health brands mentioned. Removing it would change the video's conclusion and the creator's ability to prove his claims. (b) Organic Valley, Ice Cream for Bears, Force of Nature, King Arthur Baking Company, Seven Sundays: These brands are the subject of the video's research. The creator discusses their ownership and quality. Removing them would change the video's topic.

Call to action

Scan your product and see quickly if it's toxic and who owns it.

On-screen text

5 Health Brands not owned by evil Corporations FIVE OWNED CORPORATIONS 1. ORGANIC VALLEY ENTIRELY 1,700 FAMILY USDA ORGANIC 2. ICE CREAM FOR BEARS BEARS 17.99 HONEY SUGAR 3. FORCE OF NATURE FOUNDERS 4. KING ARTHUR BAKING COMPANY 5. SEVEN SUNDAYS FOUNDER CEREAL EIGHT INGREDIENTS EXTREMELY HEALTH REFORMULATE TEST BRANDS BIG WHO AREN'T

Transcript

Here are 5 health brands not owned by evil corporations. Number one, Organic Valley. Owned entirely by farmers. 1,700 family farms across 34 states. No outside shareholders. Number two, Ice Cream for Bears. Clean ice cream made of grass-fed dairy and raw honey, not refined sugar. Number three, Force of Nature. The founders sold their last brand to General Mills, then walked away to create this one. Number four, King Arthur Baking Company. They avoided buyouts entirely by becoming 100% employee-owned. Number five, Seven Sundays. A founder-led cereal brand using only eight real ingredients. This is extremely rare as each year more and more health brands get bought out, quietly reformulate, or test for toxins like heavy metals. You can easily choose brands not owned by big food. Scan your product and see quickly if it's toxic and who owns it. This is exactly why I built Tallow, to make sure you aren't getting tricked.