The first 3D printed steak just hit US grocery shelves.

@tallow.app

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SoundTikTok sound · original sound - tallow.app

Promoted product

Tallowtallow.app

Check if any food is healthy before you buy it. 280,000+ products scored on ingredients, nutrition, seed oils, additives and packaging — plus a map of clean restaurants near you.

4 videos

Why it worked

The video leverages a high-interest, slightly alarming news topic to build immediate credibility, then seamlessly pivots to a utility-based solution that solves the exact anxiety the video created.

Summary

The creator discusses the emergence of 3D-printed plant-based meat in grocery stores and warns about its ingredients. He then introduces his own app, Tallow, as a tool for consumers to scan products and verify their contents.

Structure

1Introduction to 3D-printed steak in grocery stores
2Explanation of the production process and ingredients
3Critique of the lack of transparency in labeling
4

Original caption

Can’t believe we have printed meat hitting the grocery store shelves #labgrownmeat #3dprintedmeat

More from @tallow.app

Product placement

(a) Stakeholder Foods: ACTS; the video shows its 3D printer operating and explains its proprietary production process for plant-based meat. (b) Tallow: ACTS; the creator demonstrates the app's interface, shows it scanning a product, and explains its purpose to check ingredients. Removing these would change the video's core content. (b) NASDAQ: merely APPEARS as a logo on a screen.

Call to action

Check the link in my bio to download the app.

On-screen text

3D Printed Steak NOW on US Shelves FIRST 3D PRINTED STEAK JUST HIT US GROCERY SHELVES ISRAELI STAKEHOLDER FOODS NASDAQ STAKEHOLDER FOODS SOY FLOUR WHIPPED INTO A PASTE FED INTO A 3D PRINTER MUSCLE PASTE FAT PASTE THE MARBLING ITSELF PHARMACIES LAXATIVE SOY WHEAT SEED OILS 3D PRINTED PROPRIETARY PRODUCTION PROCESS CHECK WHAT IS REALLY INSIDE REASON I BUILT TALLOW FOOD TRULY REAL OWNS IT WITH DOWNLOAD THE APP

Transcript

The first 3D printed steak just hit US grocery shelves. An Israeli company called Stakeholder Foods is now selling a beef that's literally printed in a machine. It starts as soy flour and wheat gluten whipped into a paste that's fed into a 3D printer, which layers muscle paste and fat paste to fake the marbling. The paste itself is held together with methylcellulose, the same compound sold in pharmacies as a laxative. And when the entire process is finished, it looks like a ribeye, but really it's soy, wheat, and seed oils. The scary part is that they'll never tell you it's 3D printed, and their website just calls it a proprietary production process. The solution here is to double check what's really inside of your products. This is the exact reason I built Tallow, so we can see if the food we are eating is truly real. Scan a barcode, see who owns it, and instantly see if it's 3D printed with a score. Check the link in my bio to download the app.