NEW TIKTOK "TEXT" FEATURE

@digitalkingship

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SoundTikTok sound · original sound - digitalkingship

Why it worked

The video leverages a new, potentially algorithm-boosting feature on a popular platform, offering a simple, actionable strategy with a clear benefit (increased reach). The "secret" or "cheat code" framing and the emphasis on a less-utilized feature create intrigue and encourage immediate adoption.

Summary

The video explains how to use TikTok's new "Text" feature to increase reach by posting text-based content to stories. It guides viewers through creating a simple text post, selecting a style, and emphasizes posting to stories for greater visibility.

Structure

1Introduce the new TikTok "Text" feature
2Explain how to use it: open TikTok, hit plus, swipe to text
3Type one simple sentence and select a style
4Crucially, post to stories, not the main feed
5Explain why stories are effective for reach
6Encourage daily use and sharing results

Product placement

TikTok (app): used to create and post content. It ACTS by providing the interface for creating text-based posts and stories. Removing it would change what happens in the video.

Call to action

send it to your stories. That's where the extra push is happening. Right now. Stories are getting way more reach than people realise and hardly anyone is using them. That's your opportunity. Do this once a day.

Original caption

Tutorial included - I'm mad my face popped up like that 😜🤣 #tiktoktext #smallcreator #trendingsound

More from @digitalkingship

On-screen text

NEW TIKTOK "TEXT" FEATURE (do this in August to get pushed to fyp

Transcript

TikTok just gave us the cheat code, and if you're not using this, you're already behind. Here's what you're gonna do. Open up TikTok, hit that big plus sign like you're about to post, but don't record anything yet. Swipe over to text. Now type one sentence, just one, and keep it simple. It could be a reminder, a question, something about summer 2026, or about LeBron James joining the Sixers, if it fits. Look, TikTok loves timing. Fresh, relevant, current. Now hit next. You'll see a few text styles pop up. Pick one and keep it moving. Don't sit there trying to make it perfect. You can add sound if you want, but honestly, just let TikTok pick it for you. Now here's the part where most people mess up. Don't post it to your main feed, send it to your stories. That's where the extra push is happening. Right now. Stories are getting way more reach than people realise and hardly anyone is using them. That's your opportunity. Do this once a day. It takes maybe 60 seconds. Stack those story views, build momentum. And if you run the test, drop a comment and tell me how it goes. Alright, let's test this.