CeraVe

@bootsuk

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SoundTikTok sound · You Have It

Promoted product

CeraVe Moisturising Cream

Why it worked

The post leverages a common skincare comparison strategy, presenting similar products from different brands side-by-side to encourage engagement and purchase decisions. The 'if you like this, you'll love this' framing creates a direct link between familiar, trusted products and new ones, reducing perceived risk for the consumer.

Summary

This is a photo post showcasing skincare products, comparing CeraVe and BYOMA moisturizers and serums. The post suggests that if viewers like a CeraVe product, they will love a similar BYOMA product, encouraging them to choose a pairing.

Structure

1Introduction of CeraVe Moisturising Cream
2Introduction of BYOMA Moisturizing Rich Cream
3Text overlay: 'If you like this You'll love this'
4Introduction of CeraVe Hydrating Hyaluronic Acid Serum
5

Original caption

If you like this skincare staple, you’ll want to see what we’ve matched it with… 👀 Consider this your sign to perfect your skincare routine for autumn and try something new✨ Which pairing are you picking? #BootsUK #Skincare #SkincareRoutine

More from @bootsuk

Product placement

CeraVe Moisturising Cream: acts - moisturizes skin, helps restore skin barrier. Removing it would change the video's product comparison. CeraVe Hydrating Hyaluronic Acid Serum: acts - replenishes hydration, locks in moisture, strengthens skin barrier. Removing it would change the video's product comparison. BYOMA Moisturizing Rich Cream: acts - moisturizes skin, boosts barrier, improves skin. Removing it would change the video's product comparison. BYOMA Hydrating Serum: acts - hydrates skin, boosts barrier, improves skin. Removing it would change the video's product comparison. La Roche-Posay Cicaplast Baume B5+: appears - a product shown in the background. Removing it would not change what happens in the video.

Call to action

Which pairing are you picking?

On-screen text

CeraVe Moisturising Cream Developed with dermatologists For normal to dry skin Replenishes moisture and helps restore the skin's natural barrier With 3 essential ceramides & hyaluronic acid Fragrance-free Baume hydratant Peaux normales à sèches Restitue l'hydratation et aide à restaurer la barrière cutanée Aux 3 céramides essentiels et acide hyaluronique Sans parfum 236 ml e 8 fl oz If you like this You'll love this BYOMA MOISTURIZING RICH CREAM + Ceramides Complex + Niacinamide + Squalane BOOSTED BARRIER. BETTER SKIN. 50ml/1.69 fl.oz La Roche-Posay CICAPLAST BAUME B5+ ULTRA-REPARATEUR APATHISANT ULTRA-REPAIRING SOOTHING BALM DERMATOLOGICAL LABORATORIES FRAGRANCE FREE 47% CeraVe Hydrating Hyaluronic Acid Serum Replenishes hydration and locks in moisture, helping to strengthen the skin barrier and reinforce the skin's natural moisture barrier. With 3 essential ceramides & vitamin B5 FRAGRANCE & NON-COMEDOGENIC 1 FL OZ/30 ml If you like this You'll love this BYOMA HYDRATING SERUM + Ceramides Complex + Glycerin BOOSTED BARRIER. BETTER SKIN. 40ml/1.35 fl.oz