WHAT I ATE TODAY: 24 weeks pregnant

@munchinwithmaddie_

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SoundTikTok sound · Harbor Lights Groove

Promoted product

Wegmans

Get meal help, consistent low prices, and an excellent grocery store experience at Wegmans. Browse thousands of items in-store or online.

Why it worked

The video leverages the popular 'What I Eat In A Day' format to naturally integrate multiple branded products, making the promotion feel like a helpful lifestyle recommendation rather than a traditional advertisement.

Summary

The creator documents her daily meals while 24 weeks pregnant, highlighting various Wegmans-branded food products used throughout the day. She demonstrates how these specific items make her meals easier and more enjoyable.

Structure

1Introduction to daily eating routine
2Breakfast preparation with chocolate peanut butter spread
3Lunch snack plate featuring branded snacks
4Dinner preparation using pre-made salad and grilled chicken
5

Original caption

#WegmansPartner second trimester has me back to my foodie self 🤩🕺 here's everything i eat in a day at 24 weeks pregnant i'm a sucker for a new food product and @Wegmans has SO many good ones right now. adding them into my daily routine is the little dopamine boost i need on a random weekday! highly recommend treating yourself to a Wegmans run & stocking up on some of these fun new items 🛒 #fulldayofeating #wieiad #secondtrimester #pregnant

More from @munchinwithmaddie_

Product placement

Wegmans (a) acts: the creator demonstrates using several specific Wegmans-branded food products (Chocolate Flavored Peanut Butter Spread, Pineapple Coconut Water, Jalapeño Cheddar Baked Cheese Crunchies, Cajun Snack Mix, Beet and Goats Cheese Salad, S'mores Snack Mix) throughout the day. Removing these products would change the video as they are the central focus of the 'what I eat' content. Wegmans (b) appears: the brand name is visible on all packaging and the creator explicitly mentions the store name as the source of these products.

Call to action

highly recommend treating yourself to a Wegmans run & stocking up on some of these fun new items

On-screen text

WHAT I ATE TODAY: 24 weeks pregnant #ad day. Weeks definitely forward today chia just for chocolate latte new refreshing snack solution protein plant new crunches snack the left cleaned dinner quickly balsamic beet summer complete cream S'mores Snack Mix Wegmans mix a finds day exciting

Transcript

Here is everything I eat in a day at 24 weeks pregnant. Breakfast is definitely the meal I look forward to the most and today I had some chocolate chia pudding that was really just acting as a vessel for this new Wegmans chocolate peanut butter spread. I pair that with a matcha latte using half milk and half of their new pineapple coconut water which was the most refreshing combo. For lunch I was craving a little bit of everything and a snack plate was the solution. We've got some protein, veggies and plenty of texture from the new jalapeño cheddar crunchies and cajun snack mix. By the end of the day I have nothing left in the tank so I leaned on Wegmans to make dinner easy. I just quickly grilled up some balsamic chicken to pair with their beet and goat cheese salad and it was the perfect summer dinner. But no day is complete without a sweet treat so I capped off the night with a little vanilla bean ice cream topped with the new Wegmans s'mores snack mix. This is proof that a few fun grocery finds can make an average day way more exciting.