+71.6K views over 12.5d · ~5.7K/day · 11 observations
Why it worked
The video uses a relatable and humorous premise about skincare routines, specifically targeting individuals who struggle with acne. The on-screen text provides a punchline that resonates with the target audience, making it shareable and engaging.
Summary
The video shows a person applying skincare products in what appears to be a bathroom. The on-screen text humorously suggests this is what people with acne do when they stop doing their skincare routine in the dark. The person is seen applying serum and then lotion to their face and arms.
Structure
1Person applies skincare product to face
2Person applies serum to face
3Person applies lotion to arm
4Person applies lotion to face
On-screen text
Acne girls when they stop doing skincare in the dark
Transcript
I think it will be better with the lights on. Maybe tell me when you come in when you come in when you come in