Promoted product
e.l.f., Telescopic, Summer Fridays, Rare Beauty
Why it worked
The post uses a relatable 'get ready with me' aesthetic to bait the viewer before subverting expectations with a dramatic, rebellious story-time element.
Summary
The creator shows a collection of beauty products used for a morning routine, followed by a video clip of them sneaking back into a house at 5:00 am. The post contrasts the mundane act of getting ready with the rebellious act of sneaking out.
Structure
- 1Display of various makeup products on a table
- 2Text overlay sets the scene of a 5:00 am routine
- 3Video clip shows the creator climbing through a window
- 4Text overlay reveals the context of sneaking back in
Product placement
e.l.f. (a) acts as a lip liner being used; Telescopic (a) acts as a mascara being used; Summer Fridays (a) acts as a lip butter balm being used; Rare Beauty (a) acts as a liquid blush/product being used. Removing these would change the content as they are the specific items being showcased in the 'getting ready' routine.
On-screen text
getting ready for school at 5:00am
getting ready to sneak back in at 5:00am