Would You Be Able to Spot the Costco Wine?

@foodandwine

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Promoted product

Costco Wine

Why it worked

The video leverages the popularity of the show 'Outer Banks' and its stars, combined with a relatable "blind taste test" format, to create engaging content around a consumer product.

Summary

Two women participate in a blind taste test to see if they can identify the Costco wine among other options. They discuss the flavors and perceived price points of the wines they are sampling.

Structure

1Introduction to the taste test
2Sampling and initial reactions
3Discussion of flavors and price
4Identifying characteristics of different wines
5Concluding thoughts on wine preferences

Product placement

Costco Wine (ACTS - the video is a taste test comparing wines, implying Costco wine is one of the options being evaluated for taste and price; removing it would change the video's premise) Costco (APPEARS - mentioned as the source of one of the wines; removing it would not change what happens in the video)

Original caption

Watch 'Outer Banks' stars Madison Bailey and Carlacia Grant sample more expensive and affordable versions of seafood and more to see whether the pricier pick really tastes better at the link in bio #costcowine #whitewine #tastetest #outerbanks #madisonbailey #carlaciagrant

More from @foodandwine

On-screen text

Would You Be Able to Spot the Costco Wine? Let's try these Cheers. Yeah, eyes for... This one's cheaper. Yeah, it also has like the um... The minerals when you She's a detective. Like, I'm taking you to solve a crime. Laci said there's particles. It's fruity, it's sweet, it's cheap. I would buy this at the gas station and have a time. Yeah, this is almost like boxed wine. Yeah. a little bit of apples, maybe orange rind. orange rind. Mmm. Orange wine's like a little I'm an orange wine girlie. orange rind. Oh. Girl, I don't know what if they put the rind in there or not.

Transcript

Let's try these Cheers. Yeah, eyes for... This one's cheaper. Yeah, it also has like the um... The minerals when you She's a detective. Like, I'm taking you to solve a crime. Laci said there's particles. It's fruity, it's sweet, it's cheap. I would buy this at the gas station and have a time. Yeah, this is almost like boxed wine. Yeah. a little bit of apples, maybe orange rind. orange rind. Mmm. Orange wine's like a little I'm an orange wine girlie. orange rind. Oh. Girl, I don't know what if they put the rind in there or not.