BOTTOM OF THE BARREL

@binge

1.6M followers · usually 2.6K views a post

Views

66.2K

Likes

3.9K

Comments

47

Shares

612

SoundTikTok sound · original sound - binge

Promoted product

Schitt's Creek

Schitt's Creek is a TV show available for streaming on the BINGE platform.

7 videos

Why it worked

The humor derived from the exaggerated negative reactions to the drinks, combined with the relatable struggle of having to choose the 'least bad' option, likely resonated with viewers. The unexpected comparison to laundry detergent and Amoxicillin added to the comedic effect.

Summary

Two people are tasting different drinks, seemingly wine, and discussing their flavors. One person expresses strong negative reactions to the taste of the drinks, comparing them to unpleasant substances. The other person tries to steer the conversation towards selecting one of the drinks.

Structure

1Toasting and sharing industry perks
2Tasting and reacting negatively to drinks
3Comparing drinks to unpleasant tastes
4Debating the necessity of choosing a drink

Original caption

Dusted and disgusted. Stream Schitt's Creek now on BINGE. #SchittsCreek

More from @binge

Product placement

BINGE (streaming service): ACTS - it is the platform where Schitt's Creek can be streamed. Removing it would change the call to action and the context of the video. Schitt's Creek (TV show): APPEARS - it is the content being promoted. Removing it would change the subject of the video.

Call to action

Stream Schitt's Creek now on BINGE

On-screen text

BOTTOM OF THE BARREL Stream Schitt's Creek now on BINGE Here is to being able to share the perks of the industry with you. Salute. Cheers. Oh, I had my reservations about banana. Um, that's the strawberry peach. Oh, dear. It tastes like Amoxicillin. This one's burning my throat. These are terrible. Well, we have to pick one, David. Do we? You really want people associating your name with this... laundry detergent? I would never sell this at my store. OK, enough. Now, I'm getting notes of tomato.

Transcript

Here is to being able to share the perks of the industry with you. Salute. Cheers. Oh, I had my reservations about banana. Um, that's the strawberry peach. Oh, dear. It tastes like Amoxicillin. This one's burning my throat. These are terrible. Well, we have to pick one, David. Do we? You really want people associating your name with this... laundry detergent? I would never sell this at my store. OK, enough. Now, I'm getting notes of tomato.