CNBC Salesforce CEO Marc Benioff on expanding Anthropic partnership with "Claudeforce"

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Promoted product

Claudeforce

Claudeforce unites the #1 AI, Anthropic's Claude, with the #1 CRM, Salesforce — trusted data, workflows & governance right inside Claude, with Salesforce in Claude for revenue teams.

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Why it worked

The video highlights a significant partnership between two major tech companies, Salesforce and Anthropic, and introduces a novel product, Claudeforce, which promises to streamline data access and application development for salespeople. The explanation of its capabilities and its positioning as an industry first likely generated interest.

Summary

Salesforce CEO Marc Benioff discusses the expansion of their partnership with Anthropic, introducing "Claudeforce." This new integration allows salespeople to access critical Salesforce data directly through Anthropic's Claude chatbot, enabling dynamic application building and data querying.

Structure

1Introduction of Claudeforce
2Explanation of its capabilities (data access, application building)
3Highlighting its novelty in the industry

Original caption

Salesforce and Anthropic on Wednesday expanded their strategic partnership and unveiled "Claudeforce," a new way for salespeople to access critical data directly from inside Anthropic's Claude chatbot. Salesforce CEO Marc Benioff and Anthropic CEO Dario Amodei talk with CNBC about the partnership. Find more at the #linkinbio or the link on screen. #CNBC #salesforce #anthropic #claude

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Product placement

Salesforce: ACTS - it is a CRM platform that salespeople use to access data. Removing it would change what happens in the video. Anthropic: ACTS - it is a company that developed the Claude chatbot. Removing it would change what happens in the video. Claude: ACTS - it is a chatbot developed by Anthropic that salespeople use to access data. Removing it would change what happens in the video. Claudeforce: ACTS - it is a new way for salespeople to access data via the Claude chatbot. Removing it would change what happens in the video. CNBC: APPEARS - it is a news channel logo. Removing it would not change what happens in the video.

Call to action

Find more at the #linkinbio or the link on screen.

On-screen text

CNBC Salesforce CEO Marc Benioff on expanding Anthropic partnership with "Claudeforce" Claudeforce gives you the

Transcript

Claudeforce gives you the ability to look at all of your Salesforce data, all of your data systems, all of your applications, our semantic layers. All of our agents, as well, and even building new applications on top of this kind of stack. This idea Claudeforce to not only query your systems, build applications dynamically, it's really a first in the industry, Jim.