CNBC SPORT

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Li-Ning

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Why it worked

The video leverages the star power of Stephen Curry and his decision to switch shoe brands, a topic of interest to sports and business audiences. The mention of major competitors like Nike and the personal connection through other athletes adds intrigue, while Curry's explanation of the brand's quality and global vision provides substance.

Summary

Stephen Curry discusses his decision to partner with the Chinese shoe brand Li-Ning after his previous contract ended. He highlights that he explored various options and tried many shoes before choosing Li-Ning, citing their quality, innovation, and global presence as key factors.

Structure

1Interviewer asks about Steph Curry's new shoe company and potential suitors like Nike, Adidas, and Reebok.
2Steph Curry explains he explored many options and tried various shoes.
3Curry mentions Li-Ning, Dwayne Wade, and Jimmy Butler as part of his decision.

Original caption

NBA superstar Stephen Curry talks with CNBC’s Alex Sherman about his move to partner with Chinese shoe brand Li-Ning after entering footwear free agency. ⠀ Listen to the full interview on the CNBC Sport podcast at the #linkinbio or the link on screen. #CNBC #stephcurry

More from @cnbc

Product placement

CNBC SPORT: (b) merely APPEARS - a corner watermark, removing it would not change what happens in the video. Li-Ning: (a) ACTS - Steph Curry discusses partnering with this Chinese shoe brand to create shoes. Removing it would change what happens in the video. Nike: (a) ACTS - Steph Curry mentions being courted by this brand. Removing it would change what happens in the video. Adidas: (a) ACTS - Steph Curry mentions being courted by this brand. Removing it would change what happens in the video. Reebok: (a) ACTS - Steph Curry mentions being courted by this brand. Removing it would change what happens in the video. Dwyane Wade: (a) ACTS - Mentioned as being on Steph Curry's team and a great ambassador for the brand. Removing it would change what happens in the video. Jimmy Butler: (a) ACTS - Mentioned as being on Steph Curry's team and a great ambassador for the brand. Removing it would change what happens in the video. KPMG: (b) merely APPEARS - a logo on Steph Curry's hat, removing it would not change what happens in the video. UNDER RATED: (b) merely APPEARS - text on Steph Curry's shirt, removing it would not change what happens in the video.

Call to action

Listen to the full interview on the CNBC Sport podcast at the #linkinbio or the link on screen.

On-screen text

CNBC SPORT Steph Curry on how he decided to partner with Chinese shoe brand Li-Ning

Transcript

You mentioned you have a new shoe company. You could have signed with anyone as sort of a free agent. Did you, I'm imagining that you got courted by Nike and Adidas and Reebok and all the major players? I lived the free agent life for as, as, I guess, invested as I could. I got to try literally every product, old retro stuff, current signature shoes, shoes that I had never worn before. And, you mentioned with Li-Ning, Dwayne Wade and Jimmy Butler. Jimmy being, you know, on my team and a great ambassador for the brand. Did he push the, is that one of the reasons why you wanted Li-Ning? I asked for some size 13s of his shoe. And that was actually the first shoe that I wore in game that wasn't a Curry brand in 13 years. So it was a big moment. But the quality, the innovation, the, the desire in a global presence, all those things spoke heavy to me in that process. And, you know, to be able to take the things I can authentically impact, basketball, golf, lifestyle training, men and women sports, I think, is going to be a great opportunity and hopefully a long partnership ahead.