always

@beam

43.2K followers · usually 3.2K views a post

Views

38.5K

Likes

852

Comments

7

Shares

7

SoundTikTok sound · Cowboys Rodeo

View velocity

+1.6K views over 7.9d · ~196/day · 7 observations

Promoted product

Beam

Wellness, redefined. The highest-quality functional wellness products for better sleep, wellness, performance, and nutrition.

13 videos3 creators

Why it worked

The video effectively combines a popular saying with a product promotion, creating a relatable hook. The announcement of a live event with exclusive giveaways incentivizes immediate engagement and registration.

Summary

The creator promotes Beam's new apple biotic drink, highlighting its gut health benefits and announcing a "Mega Live" event with giveaways. She encourages viewers to join the live event via the link in her bio.

Structure

1Introduction with apple and the saying "an apple a day keeps the doctor away"
2Introduction of Beam's apple biotic drink
3Explanation of the drink's benefits for gut health and immunity
4Announcement of the "Mega Live" event with giveaways

Original caption

SEE YOU THIS SUNDAY FOR OUR CRISP APPLE BIOTIC MEGA LIVE🍎🍏🍎 Join FOR INSAAANE DEALS AND the chance to win a PR BOX GIVEAWAY!

More from @beam

Product placement

Beam (ACTS - the bottle is drunk from and shown, its branding is visible, and it is the focus of the promotion; removing it would change what happens in the video).

Call to action

Join the Mega Live August 30th 10 AM PST, link in bio to register.

On-screen text

always apple doctor away true apple biotic NEW BIOTIC FLAVOR ALERT 80% gut apple doctor meaning now JOIN THE MEGALIVE AUGUST 30TH 10 AMPST LINK IN BIO TO REGISTER exclusive box with Beam much you me then!

Transcript

My mama always said to me that an apple a day keeps the doctor away. True. And it's even more true now with being's apple biotic. Which is a pre-postbiotic all in one. Helps support gut health, which makes up 80% of your immune cells in the gut. So an apple a day keeps the doctor away, meaning now. Join the Mega Live August 30th 10 AM PST. Link in bio to register. We'll be giving you exclusive PR box packages with our Beam biotic and so much more. You can hang out with me. I'll see you then!