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If You Give AN EXECUTIVE A SHINY OBJECT

@transformationprincess

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Why it worked

The video uses a humorous and relatable narrative, drawing parallels to common corporate experiences and the 'If You Give a Mouse a Cookie' book structure. This approach makes complex concepts like digital transformation and change management accessible and entertaining, driving engagement through shared understanding of corporate chaos.

Summary

This video humorously illustrates the cyclical nature of corporate decision-making, showing how giving an executive a new 'shiny object' leads to a cascade of requests, implementations, and potential issues. It highlights how cutting corners in change management can lead to low adoption and further complications, ultimately resulting in a recommendation to buy yet another new thing.

Structure

1Executive receives a shiny object.
2Requests for consultants and implementation follow.
3Rushing leads to missed requirements and budget issues.
4Cutting change management causes low adoption.
5The executive asks for recommendations, leading to more 'shiny objects'.

Product placement

Big 4 consultant: acts - provides advice and services to businesses, removing it would change the narrative. Excel: acts - a spreadsheet software used for data analysis and organization, removing it would change the narrative. Slide deck: acts - a presentation format used to organize and display information, removing it would change the narrative.

On-screen text

If You Give AN EXECUTIVE A SHINY OBJECT ADAPTED BY Ema Roloff ILLUSTRATED BY Felicia Bond If you an Executive a Shiny Object, he's going to ask for a Big 4 consultant. When you give him the Big 4, he'll probably want to implement right away. When he rushes, they will miss requirements. Then there will be change orders to make sure there is enough budget. When he looks at the change order, he might notice the budget is too high. So he'll probably ask to cut the change management. When he cuts change management the team won't understand 'the why.' He'll ask why adoption is low. He might get all worked up and call everyone to a meeting. He may even end up telling everyone to use the system, 'or else'. When he's done, he'll probably want to take a vacation When the vacation is finished, he'll want an update, Exported to Excel. He'll put the table into a Slide deck. Looking at the Slide deck will remind him that adoption is low. So... he'll ask the Big 4 for a recommendation. And chances are if he asks for a recommendation, they'll tell him to buy another shiny object.

Original caption

Gather round! Today we are reading the classic: If You Give an Executive a Shiny Object #corporate #digitaltransformation #ai #shinyobject #softwareimplementation