It kills me when the packaging /

@faithkdunn

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SoundTikTok sound · original sound - keiraondalow

Promoted product

Euthymol Original Toothpaste

12-Hour Fresh Breath Support EUTHYMOL Whitening Toothpaste and Toothbrush View Proucts Toothpaste Original (Fluoride-free) Whitening (Peroxide-free) Sale! All products, Original (Fluoride-free), ToothpasteEUTHYMOL Original Pink Toothpaste (3.7fl oz*3, Pack of 3)…

Why it worked

The video taps into a common consumer frustration with product packaging, making it relatable and shareable. The creator's strong emotional reaction and clear demonstration of the issue create engagement.

Summary

The creator expresses frustration with the packaging of their favorite Euthymol toothpaste, despite loving the product itself. They demonstrate opening and using the toothpaste, highlighting the packaging issue.

Structure

1Introduction of the problem: packaging hindering a great product
2Identification of the favorite product: Euthymol toothpaste
3Demonstration of the product and its packaging
4

Original caption

We know you’ve been around since the 1900s but your packaging doesn’t have to still represent that 😅😭 @Euthymol US #euthymoltoothpaste #euthymol

More from @faithkdunn

Product placement

Euthymol Original Toothpaste: ACTS - it is being used to brush teeth, and the creator is complaining about its packaging. Removing it would change the video's focus. Euthymol US: APPEARS - it is a brand name mentioned in the caption. Removing it would not change what happens in the video.

On-screen text

It kills me when the packaging / design gets in the way of a great product. This is my favorite, super minty, cutesy pink toothpaste and the packaging blows!!!

Transcript

It kills me when the packaging / design gets in the way of a great product. This is my favorite, super minty, cutesy pink toothpaste and the packaging blows!!!