The video effectively uses a popular influencer ('Feeli') to showcase new products in a relatable retail environment (DM), creating a sense of discovery and immediate availability.
Summary
The video showcases new INAO skincare products available at DM stores. It highlights travel-sized items, hydrogel masks, and a fluffy makeup bag, encouraging viewers to visit DM to purchase them.
Structure
1Introduction of INAO products at DM
2Display of travel-sized skincare items
3Showcase of hydrogel masks
4Presentation of a fluffy makeup bag
5
Original caption
YES, ihr habt richtig gehört!! 👀💗✨ die neuen INAO Produkte gibt’s jetzt bei dm! 🛍️ Feli hat unsere Faves für euch ins Regal gebracht: Minis für unterwegs, unsere Hydrogel Masks & die fluffy Make-up Bag 🫧 Alsooo… ab zu @dm-drogerie markt #essencecosmetics #inaobyessence #skincare #newproduct #dm
More from @inaobyessence
More breakout videos from this creator.
Call to action to visit DM
Product placement
INAO (brand): skincare products. Appears on packaging and as a large display. Removing it would change what happens in the video.
essence (brand): cosmetic products. Appears on packaging and as a large display. Removing it would change what happens in the video.