MOM-APPROVED $6 EYE CREAM AT ULTA

@jordyn_wood

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SoundTikTok sound · original sound - jordyn_wood

Promoted product

Good Molecules Firming Peptide Eye Cream

Free Shipping at $35. Shop Firming Peptide Eye Cream Good Molecules

Why it worked

The video effectively combines a relatable problem (tired mom eyes) with an affordable, accessible solution (a $6 eye cream from Ulta). The creator's genuine enthusiasm and clear demonstration of the product's benefits create a compelling soft sell.

Summary

A mom shares her discovery of the Good Molecules Firming Peptide Eye Cream, highlighting its affordable price and benefits for dark circles and fine lines. She demonstrates applying the cream and expresses satisfaction with its hydrating and brightening effects.

Structure

1Introduction and problem statement (dark circles, fine lines)
2Discovery of affordable eye cream at Ulta
3Product reveal and demonstration of application
4Explanation of key ingredients and their benefits

Original caption

A new $6 science- backed eye cream that firms, smooths, hydrates and brightens? Yes please. This is the new @Good Molecules Firming Peptide Eye Cream. Feels so nourishing on the skin, but is also working overtime to help these tired mom eyes. Run to Ulta to grab yours or go to the link in my bio to shop now! #goodmolecules #goodmoleculespartner #eyecream #ultabeauty

More from @jordyn_wood

Product placement

ULTA: a beauty retailer where the eye cream is sold. Removing it would change where the product is purchased. Good Molecules: a brand of skincare products. The video promotes one of their products. Removing it would change the product being discussed. Good Molecules Firming Peptide Eye Cream: an eye cream that firms, smooths, hydrates, and brightens the skin. The video demonstrates its use and discusses its benefits. Removing it would remove the subject of the video.

Call to action

Pick yours up at Ulta or grab it in my bio.

On-screen text

MOM-APPROVED $6 EYE CREAM AT ULTA

Transcript

As a busy mom to two little ones, I'm always looking for solutions for my very dark under eyes and fine lines that are starting to form. I heard Good Molecules came out with a firming peptide eye cream from Ulta for literally $6. So let's go pick it up. Here it is. This eye cream contains peptides to help smooth the look of fine lines, plus squalane and algae extract to help brighten dark circles and hyaluronic acid and glycerin to help the skin feel super moisturized. So literally tapping all the areas of concern that I have with my under eyes. Immediately my under eyes feel super smooth, super hydrated, appear to be brighter. I am loving that. And you're getting all of that for $6. Pick yours up now at your local Ulta or grab it in my bio, link in my bio.