Why it worked
The video uses a relatable and humorous premise about impulse buying and the temptation to purchase new products. The visual of someone indulging in self-care while contemplating purchases adds to the appeal.
Summary
The video shows a woman in a bathrobe and towel on her head, applying skincare products. She is looking at her phone and appears to be considering a purchase. The on-screen text states, "don't ask me if you should buy something, I will say yes."
Structure
- 1Woman in bathrobe and towel on head
- 2Applying skincare products
- 3Looking at phone
- 4On-screen text about buying things
On-screen text
don't ask me
if you should
buy something,
I will say yes